Don Yu

Don Yu (LinkedIn) currently serves as the Chief Strategy and Product Officer at Scholarship America, where he is responsible for developing the product roadmap, expanding current initiatives and leading the design and execution of new projects at the organization. Prior to joining Scholarship America, Yu served as the Chief Operating Officer for former First Lady Michelle Obama’s Reach Higher initiative and as the Vice President for Product Innovation at Common App. Yu is passionate about increasing student success and reducing systemic disparities for underserved communities of students. 
 
Yu has served in several roles as a political appointee, including as Chief Transformation Officer at the U.S. Department of the Interior’s Bureau of Indian Education and as special advisor to U.S. Secretary of Education Arne Duncan. Yu serves as the Chair of the Board for the Korean Community Development Services Center, and he serves on the boards of directors for the National Association of College Admission Counseling (NACAC) and the Tennessee College Access & Success Network (TCASN). Yu is a graduate of Columbia University and Northwestern University Pritzker School of Law.